Do you use Houzz.com?
If you don’t know Houzz, this is how they describe themselves:
We are a collaborative platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community.
A place to browse and save beautiful home photos. A place to find the right design and construction professionals. A place to connect with others who have been there too. Houzz started as a side project but has become a community of more than 20 million homeowners, home design enthusiasts and home improvement professionals—across the country and around the world.”
If you have a profile on Houzz, follow us and we’ll follow you – here is ours: houzz.com/pro/remodeladvocates . You see the “followers” under the profile pic, with tiny thumbnails
just like in Facebook or other social media.
If you don’t have a profile, joining is easy and free. There are opportunities to buy sponsored status, but we don’t have enough info on that to comment, other than it’s about $350/mo for one geographic region, with a 12 month commitment. Contact us direct for our thoughts.
Here is a profile of a construction firm we work with. They asked us to advise setting up the profile. Click for larger view
Some things we’ve noticed on Houzz
- There is a LOT of free advice dished out, by professionals and regular users (homeowners, etc.) alike. Not all of it is good, and some downright bad. But it’s hard to feel you can be heard through all that noise.
- One can easily get caught up in the forums (click “Advice” in top right), and spend a lot of time answering questions, but be careful thinking it is a good use of your client-sourcing time. If you use Houzz in a serious way, then the answers you may give to questions will be scrutinized by potential clients, so keep that in mind.
- If you click “Find A Pro” from many cities in the SF Bay Area, you’ll see Bill Fry Construction” at the top. So many times in fact you’ll think he’s bought the number one spot. But his profile is “organic” – he doesn’t pay a dime to be number one ALL THE TIME. His profile is old and has a natural advantage now.
- Depending on you website, the Houzz profile you set up may look better than your site, and since it contains reviews, it may work better to impress new clients and secure contracts.
- Houzz.com will usually rank better than your own company website, and appear above your site in a Google search. It is different for everyone, and it depends on a number of factors, but set up a profile and try it out.
- Do you have an observation about Houzz? Leave it in the comments and we’ll update